Summarize with AI:

404 Redirect

Global fallback redirect for unknown URLs instead of a generic 404 page.

Overview

404 Redirect automatically redirects visitors who land on non-existent pages(404 errors) to a destination of your choice. Instead of showing the default 404 error page, send them to your homepage, a specific page, or a custom URL. Choose 301 (permanent) or 302 (temporary) redirect. Redirect Manager runs first— if a rule matches, 404 Redirect does not run. Only handles 404s that Redirect Manager did not match. Improves user experience and can reduce bounce rates.

Who is this for?

Site owners who want to avoid dead-end 404 pages, improve navigation for visitors who hit broken links, or reduce bounce rates from 404 errors.

Features

Redirect To Homepage

Send 404 visitors to your site homepage. Default option.

Redirect To Specific Page

Choose a WordPress page from a dropdown. Visitors land on that page instead of seeing a 404.

Redirect To Custom URL

Enter any full URL (including https://). Redirect to an external page or custom landing page.

Redirect Type

Choose 301 (permanent) or 302 (temporary). 301 is recommended for SEO.

Works With Redirect Manager

Redirect Manager runs first. 404 Redirect only handles 404s that Redirect Manager did not match.

Use Cases

ErrorHandling
Improve UX when visitors hit broken or old links

BounceReduction
Reduce bounce rate from 404 pages

404Redirect
Send 404 visitors to a "Page Not Found" landing page

HomeRedirect
Redirect to homepage for simple sites

Frequently Asked Questions

Does this affect SEO?
301 redirects tell search engines the move is permanent. Use 301 for long-term redirects. 302 for testing or temporary moves.
What if I use Redirect Manager?
Redirect Manager runs first. If a redirect rule matches, that rule is used. 404 Redirect only runs for 404s that Redirect Manager did not handle.