Summarize with AI:

Analytics Integration

Google Analytics 4 pageview tracking with consent-mode defaults, staging guards, role exclusions, and duplicate-snippet prevention.

Overview

Analytics Integration injects Google Analytics 4 (GA4) tracking code into your site’s frontend. Includes environment awareness (e.g. skip tracking on staging), privacy controls, and compliance features. Configure your GA4 Measurement ID, choose when to track, and ensure you don’t accidentally track development or staging environments. A valid license is required (premium module).

Who is this for?

Site owners who want to add GA4 tracking without a separate plugin, or those who need environment-aware tracking to avoid polluting analytics data.

Features

Google Analytics 4

Injects GA4 gtag.js with your Measurement ID. Standard GA4 tracking.

Environment Awareness

Can skip tracking on non-production environments (staging, local, etc.) when configured. Prevents test traffic from affecting analytics.

Privacy Controls

Options to respect user preferences and comply with privacy regulations.

Admin and REST Excluded

Tracking does not run in wp-admin or during REST/AJAX requests. Frontend only (when configured).

Use Cases

GA4Tracking
Add GA4 tracking without a separate analytics plugin

EnvironmentControl
Avoid tracking staging/local development

AnalyticsCentralization
Centralize GA4 configuration in WP PowerSuite

PrivacyCompliance
Comply with privacy controls

Frequently Asked Questions

Where do I get my Measurement ID?
In Google Analytics 4: Admin → Data Streams → select your stream → copy the Measurement ID (format: G-XXXXXXXXXX).
Does this support GDPR consent?
The module includes privacy controls. For full consent management, use a dedicated consent plugin (e.g. Cookiebot) or implement your own consent check before enabling tracking.