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Last updated: 20/08/2026

Coming Soon & Maintenance

Coming-soon or maintenance landing pages; staff and allowed roles bypass to the real site.

Overview

Whether you’re preparing a new website for launch or temporarily taking an existing site offline, visitors should see a polished page—not an unfinished website or a confusing error screen.

Coming Soon & Maintenance gives you a complete way to temporarily control public access to your WordPress site. Choose the correct mode, customize the page to match your brand, add a countdown or signup form, and give clients or team members private access while regular visitors see your landing page.

Coming Soon & Maintenance is available as a Pro module in WP PowerSuite.

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Solid black square
Who is this for?
  • Agencies building or redesigning client websites
  • Businesses preparing a new WordPress site for launch
  • Developers performing updates, migrations, or major maintenance
  • Site owners who want a branded alternative to a basic maintenance screen
  • Teams that need to privately share work-in-progress websites with clients

Features

Coming Soon & Maintenance Modes
Choose Coming Soon for pre-launch websites or Maintenance for temporary downtime. Each mode uses the appropriate HTTP behavior for its purpose.
Ready-Made Templates
Start quickly with professionally designed Coming Soon and Maintenance presets, including gradient, image, and pattern-based layouts.
Complete Design Controls
Customize your logo, heading, description, colors, alignment, content width, and responsive logo sizing to create a page that fits your brand.
Flexible Backgrounds
Build your page with a solid color, linear or radial gradient, image, looping muted video, or pattern, with overlay controls for greater design flexibility.
Use Any Existing WordPress Page
Already designed the perfect page? Select an existing page from your website and use it as your Coming Soon or Maintenance experience while visitors keep the URL they originally requested.
Private Bypass Links
Generate a secret bypass URL that allows clients, stakeholders, or other approved visitors to view the real website while everyone else continues to see the Coming Soon or Maintenance page.
Role & User Bypass
Allow selected logged-in WordPress roles or individual users to access the real website automatically while the public gate remains active.
Launch Countdown
Display a countdown to your planned launch date using your WordPress site's timezone. You can also automatically disable Coming Soon mode when the countdown reaches zero.
Collect Email Subscribers
Coming Soon mode can include an email signup form so interested visitors can subscribe before launch. Manage collected subscribers from WordPress and export them to CSV when needed.
URL & WooCommerce Exclusions
Keep selected paths accessible while the rest of the website is gated. WooCommerce sites can also exclude important areas such as Cart, Checkout, and My Account when needed.
Custom CSS & Head Content
Add your own CSS or additional head markup when you need customization beyond the built-in design controls.
Preview Before Going Live
Authorized administrators can preview the Coming Soon or Maintenance experience before exposing it to visitors.

Coming Soon and Maintenance Are Not the Same

  • Although they may look similar to visitors, the two modes serve different purposes.
  • Coming Soon mode is designed for websites that haven't officially launched. It returns an HTTP 200 response while adding noindex instructions to prevent the temporary page from being treated as normal searchable content.
  • Maintenance mode is intended for temporary downtime on an existing website. It returns an HTTP 503 Service Unavailable response with Retry-After, telling crawlers and other services that the interruption is temporary.
  • Instead of using one generic screen for both situations, WP PowerSuite lets you choose the mode that matches what's actually happening.

Build a Page That Matches Your Brand

  • A maintenance page doesn't have to look like a technical error message.
  • Upload your logo, write your own heading and description, choose your colors, control alignment, and create a background using colors, gradients, images, patterns, or video.
  • Responsive logo controls let you adjust its size separately for desktop, tablet, and mobile.
  • If you've already created a landing page with WordPress, you can simply use that existing page instead.

Let Clients See the Real Website

  • When you're developing a site for a client, you may want the public to see a Coming Soon page while the client reviews the actual website.
  • The built-in bypass URL makes this simple.
  • Share the private link with an approved stakeholder, and WP PowerSuite sets a bypass cookie that lets them browse the real website while the public gate stays active.
  • You can regenerate the bypass value when necessary.
  • Logged-in roles and specific users can also be allowed through automatically.

Turn Pre-Launch Traffic Into Subscribers

  • Coming Soon mode can do more than hide an unfinished website.
  • Add an email signup form and give visitors a way to register their interest before launch. WP PowerSuite stores subscribers for you and lets you export the list as CSV.
  • Combine the signup form with a launch countdown and social links to turn a temporary page into a useful pre-launch destination.

Keep Essential WordPress Access Working

  • Activating a public gate shouldn't lock you out of your own website.
  • The WordPress admin area, login flows, cron, WP-CLI, approved users, and Temporary Login access remain available.
  • You can also define URL exclusions when particular frontend paths need to stay accessible.
  • At the same time, the module closes several public routes that could otherwise expose site content while the gate is active, including public REST, XML-RPC, feeds, and unnecessary public AJAX requests.

Use Cases

  • Launch a New Website
    Display a branded Coming Soon page with a countdown, email signup, and social links while the actual website remains hidden from visitors.
  • Perform Scheduled Maintenance
    Temporarily show a proper HTTP 503 maintenance page while performing updates, migrations, redesigns, or other work.
  • Share a Site Privately With Clients
    Keep the website hidden publicly while giving clients and stakeholders access through a private bypass link.
  • Collect Leads Before Launch
    Build interest before your site goes live by combining a Coming Soon page with an email signup form and launch countdown.

Frequently Asked Questions

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